Business Strategy
2 articles
An AI investment proposal should explain the business outcome before the model or tool. The relevant questions include which work changes, how the result will be measured, and who will own the operational cost.
These articles connect an investment case with the sales function as a practical example. Use the business-case framework to define a decision, then consider where automation changes tasks and where human relationships and accountability still matter.
How to make the business case for AI investment
Most AI investment proposals fail because they are framed around capability, not outcome. How to build a case that finance and leadership will approve.
How AI is changing the sales function
AI is reshaping sales in ways that are more nuanced than the pitch decks suggest. Some tasks are genuinely going away. Others are becoming more important.